San Diego Chargers running back and former league MVP, LaDainian Tomlinson, tackles his own workday while refueling on Campbell’s Chunky soup in the appropriately titled “Working Day” campaign ... “Hard-working men and women know that they can look to a soup like Chunky Beef with Country Vegetables to get satisfied with lean meat protein and hearty vegetables,” said Campbell’s Chunky soup Brand Manager Doug Brand.
...
“Working Day” is set in LT’s office—100 yards of grass in a packed stadium—where he’ll put in a hard day’s work facing run-ins with co-workers (defensive players), pleasing his boss (Coach Turner) ... not to mention getting noticed by the people ‘at the top’ (fans), all before he refuels on the lean meat protein in Chunky Steak ‘N’ Potato soup.

From the notebook of: Campbell’s Chunky™ soup Brand Manager Doug Brand™

NOTES for LaDainian Tomlinson “Working day” campaign
LT = hardworking man
---> like at a job!
uhhhh
LT’s job should be compared to… other people’s jobs ???
YES
analogs needed:

LT -> average american worker
playing a game with a ball for money -> job
coach -> boss
stadium -> office
parking lot -> smaller parking lot
other football players -> co-workers whose job it is to leap on you and pin you to the ground
fans -> “people at the top” to whom you are presumably subordinate and yet they are the ones paying hundreds and thousands of dollars to watch you staple things or drive a forklift
goalposts -> the fax machine
cheerleaders -> pornography downloaded to office computer in folder misleadingly (and, on contemplation, incriminatingly) titled, “pictures of the kids”
celebratory halftime squadron of helicopters that fire real missiles at stuff -> the time Herb Accounts-Payable from accounting couldn’t get the vending machine to dispense a bag of skittles and instead knocked it over, incurring a hernia and creating a minor electrical fire
...

this idea is awesome

all that remains is to consult the campbells Chunky Checklist™ ad campaign checklist:
RELATABLE: CHECK
FOOTBALL: CHECK
‘HARDWORKING” EXCEPT WHEN IT COMES TO THE PREPARATION OF FOOD: CHECK

Tags: sports, football, the preferred burgoo of super bowl loser donovan mcnabb, campbells soup, san diego chargers, campbells chunky soup brand manager doug brand, ladainian tomlinson

With Phelps’ made-in-the-USA credentials and a Woods-like victory scream, [ad executive Bob] Dorfman says he can envision the swimmer pitching everything from McDonald’s and men’s grooming products to cereal and energy bars.

“He could co-star with Mom in those Campbell’s Chunky Soup commercials or model Hanes underwear,” Dorfman says. “He’s entered that global icon phase where you can see him alongside Tiger and (tennis’ Roger) Federer in those Gillette spots. He looks like he could use some dental work. Maybe there’s something there, too.”

You have been invited to a conference chat with AtOnePhelpsWhoop. Do you accept? y

bobdorfman: michael!  whats happening
AtOnePhelpsWhoop:  Oh man!
AtOnePhelpsWhoop:  I’m just so fired up for this conference chat!
bobdorfman: im glad to hear it!
AtOnePhelpsWhoop:  It’s just an unbelievable feeling!
AtOnePhelpsWhoop:  I don’t even know what to say right now!
bobdorfman: okay!
bobdorfman: well, michael, i was hoping we could discuss the packet i sent you
AtOnePhelpsWhoop:  I’ve just had this dream of being in a conference chat and putting all this work my whole life into conference chatting and now it’s all finally falling into place and I don’t know what to say!
bobdorfman: regarding the endorsement deals i think Baker Street Partners could get you
AtOnePhelpsWhoop:  I don’t even totally know what just happened!
bobdorfman: um
AtOnePhelpsWhoop:  I’m sure it’ll sink in later!
bobdorfman: you know what, michael
AtOnePhelpsWhoop:  Boy, am I fired up!
bobdorfman: we’re just two professionals, talking to each other
bobdorfman: so if it makes you feel more comfortable, you can drop the media-relations training language
AtOnePhelpsWhoop has gone suddenly cold and severe in manner, his boyish mouth now gray and contemptuous, his eyes now great empty Arctic deserts.
AtOnePhelpsWhoop:  VERY WELL.
AtOnePhelpsWhoop:  SPEAK YOUR PIECE TO THE PHELPS AND BE DONE.
bobdorfman: michael, you are no doubt aware that you’ve become a global icon
AtOnePhelpsWhoop: THE PHELPS IS AWARE OF ALL THINGS, CRINGING MORTAL.
bobdorfman: um… yes
bobdorfman: so you know those commercials, where a guy is using a plain old normal razor, and then tiger woods uses a golf club to knock it out of his hands
bobdorfman: and roger federer takes his racquet and backhands him a gillette razor, like, whap
bobdorfman: what i’m trying to say is, you could be in that
AtOnePhelpsWhoop: ROGER FEDERER.
AtOnePhelpsWhoop: WORLD NUMBER TWO ROGER FEDERER.
AtOnePhelpsWhoop: NUMBER TWO.
AtOnePhelpsWhoop: TIGER WOODS, THE MINCING CRIPPLE.
AtOnePhelpsWhoop: YOU SUGGEST THAT I AM IN THEIR COMPANY.
bobdorfman: on page two we have the chunky soup deal
AtOnePhelpsWhoop: I HAVE REVIEWED YOUR SOUP PROPOSAL AS WELL.
AtOnePhelpsWhoop: CAMPBELLS CHUNKY SOUP.
AtOnePhelpsWhoop: THE PREFERRED BURGOO OF SUPER BOWL LOSER DONOVAN MCNABB.
bobdorfman: well or you know um youve got the hanes thing, with michael jordan, cuba gooding jr
AtOnePhelpsWhoop: INDEED.
AtOnePhelpsWhoop: THE WORLD IS ACHINGLY FAMILIAR WITH CUBA’S TIRESOME LUST FOR THE PAUNCHY EX-BULL.
AtOnePhelpsWhoop: AND EQUALLY FAMILIAR WITH THE LATTER’S INEXPLICABLE CO-HABITATION WITH ACTOR KEVIN BACON, WITH THEIR SHARED FONDNESS FOR SOFT FABRICS ON THEIR WRINKLING FADING SKIN.
AtOnePhelpsWhoop: YOU SEEK TO MATCH ME WITH THESE SPUTTERING EX-MEN.
AtOnePhelpsWhoop: YOU SEE FIT THUS TO MOCK THE PHELPS.
bobdorfman: let me just throw this out there
bobdorfman: your teeth, theyre not perfect
bobdorfman: we could get you a deal with literally your choice of dentist
AtOnePhelpsWhoop has just done four miles of butterfly.
AtOnePhelpsWhoop: IN THE TIME YOU HAVE SPENT CLUMSILY PECKING AT YOUR KEYBOARD, I DID FOUR MILES OF BUTTERFLY.
bobdorfman: i know, it said that in the thing
AtOnePhelpsWhoop: SILENCE, APE.
AtOnePhelpsWhoop: YOUR RACE AND ITS FEEBLE CHALLENGES HOLD NO FURTHER INTEREST FOR ME.
AtOnePhelpsWhoop: MY CURRENT AD REPRESENTATIVE SHARES MY DESIRE TO CONQUER THE MEANINGFUL THREE QUARTERS OF THIS PLANET.
bobdorfman: huh
bobdolphin has entered the conference chat.
bobdolphin: reet reeek eeep reeeeetep
bobdorfman: i fucking knew you were gonna sign with the dolphin.
bobdorfman: fuck.
bobdorfman has left the conference chat.

bobdolphman: reeett reeeeeeetttt
AtOnePhelpsWhoop: OH MAN, I NEVER EVEN THOUGHT I COULD GET ON A BOX OF “WHEATIES”
AtOnePhelpsWhoop: I AM SO FIRED UP ABOUT THIS, I DON’T EVEN KNOW WHAT TO SAY

Tags: sports, marketing, olympics, the preferred burgoo of super bowl loser donovan mcnabb, tiger woods, roger federer, kevin bacon, swimming, michael phelps, dolphins, michael jordan, cuba gooding jr.