praise the lard
Fri
21
March

“There is this machismo right now about what’s wrong with fat, what’s wrong with big bowls of pasta or pork or whatever,” [restaurateur Drew Nieporent] said. “Hey, there’s a lot wrong with too much of it.”
...
“I exercise, I eat and I am a fully existing person in society,” [chef Mario Batali] said. “But would I like to be 40 pounds less? Am I sorry I’m not in better shape? Yes.”
...
“Believe me, by the end of this year I hope to lose 40 pounds the same way [fellow restauranteur Joseph Bastianich] has, by portion control and exercising two or three hours a day,” Mr. Batali said. “You can’t eat a large portion of a pig and lose weight.”

by
posted at
9:58 am EDT

Interior: a doctor’s study. Burnished knick-knacks adorn the mantlepiece; warm afternoon light bathes the signed photographs of famous faces arranged discreetly on the wall opposite the Doctor’s mahogany desk. Mario Batali, resplendent in a tall white toque and spotless apron, enters and settles into the studded maroon leather armchair.  The chair creaks slightly as the Doctor observes Batali over his steepled hands.

Mario Batali: Thanks for seeing me at such short notice, doc.
Doctor: It’s my pleasure, Mario.  What can I help you with today?
Batali: I need to know about diets.
Doctor: So you’re thinking of starting on a diet!  Mario, that’s marvelous news.
Batali: stomach rumbles
Doctor: Well, uh.  Let’s talk about portion control.  How much meat do you eat on average?
Batali: Oh, about 12 ounces, probably.
Doctor: Just 12 ounces per day!  That shouldn’t be hard to bring under control.  Let’s try to get that down to 8 ounces at first, and—
Batali: Wait, sorry—I thought you were going to say “per meal.”
Doctor: I’m sorry?
Batali: It’s 12 ounces of meat, per meal.
Doctor: Oh. Oh my.  I— So you’re saying you eat 36 ounces of meat every day?
Batali: Maybe more like 48.
Doctor: ...
Batali: Plus afternoon snacks would be 60.  I mean, 72 if you count elevensies, which I don’t.
Doctor: ...
Batali: Elevensies is generally a steak.
Doctor: Okay, Mario.  You’re going to have to— We need to talk seriously about your meat intake, if you want to live out this year.
Batali, downcast: I was afraid of that.
Doctor: Let’s look at some examples. You tell me what you consider a serving of meat, and I’ll tell you whether it fits into a healthy lifestlye.
Batali: Okay, um… okay: ribeye steak, covered in a fragrant sauce of ground lamb and herbs, on a bed of bacon.
Doctor: ...
Batali: Or, chicken rollatini in a veal cream sauce, dusted in crackling—
Doctor: Let’s try to stick to just one type of meat at a time.
Batali: Oh, sure.  Pork chops.
Doctor: See, that’s—
Batali: Wrapped in prosciutto.
Doctor: Well, but—
Batali: Also on a bed of bacon.
Doctor: Um—
Batali: You could complement that with this miniature schnitzel thing that I’ve been—
Doctor: Mario. I’m going to tell you something important.
Batali: Yeah?
Doctor: And I want you to take it to heart.
Batali: Sure thing, doc.
Doctor: You cannot eat a large portion of a pig, and hope to lose weight, Mario.
Batali:
Doctor:
Batali: What if it’s a—
Doctor: No.
Batali: Okay, but if I—
Doctor: No.
Batali: So, only small portions of meat?
Doctor: Yes.
Batali, patting giant wheel of cheese stamped “Friday”: As long as I don’t have to give up Giorgio here.

Tags: food, mario batali, giant wheel of cheese, elevensies, meat, diets

small is the new awesome
Tue
11
March

We took a brilliant and flavorful recipe for a cake and captured the essence of it in a smaller package. Cupcakes are something we’ve been researching for a long time and this recipe proved to be the ideal fit. We updated a childhood favorite with an ultimate recipe and by converting the cake into a cupcake our guests can now experience all of the powerful, tongue-tingling flavors of a cake in a perfectly portioned dessert.

Scott Randolph (senior director, culinary and R&D, T.G.I. Friday’s)

,
by
posted at
10:29 am EDT

The Randolph family home.
Son of Scott Randolph: Dad? Can I borrow the car for this afternoon? Some friends of mine are going to hit the golf course.
Scott Randolph: Mini-golf course?
Son of Scott Randolph: Ummm. Yeah, sure.
Scott Randolph: With mini-golfing, what you’ve got is a brilliant and dynamic sport, except that the essence has been captured in a smaller package.
Son of Scott Randolph: Yeah. Where are the keys again?
Scott Randolph: Mini-golfing updates a favorite and classic sport with an ultimate set of rules and regulations, and by converting the game of golf into mini-golf, you and your friends can now experience all of the thrilling, finger-fluttering exhilaration of a game of golf in a perfectly proportioned sport.
Son of Scott Randolph: I couldn’t find the keys in the basket near the door, so I’m assuming you have them.
Scott Randolph: Golfing is something I’ve been researching for a long time, and the rules and regulations of mini-golf
Son of Scott Randolph: DAD GIVE ME THE KEYS.
Scott Randolph, blinking abruptly, his voice falling an octave: Oh. Yes, I—yes. Here are the keys to your mother’s VW Beetle.
Son of Scott Randolph: The Beetle?
Scott Randolph: We took a brilliant and aerodynamic design for a normal-sized car and captured the essence of it in a smaller package. Normal-sized cars are something I’ve been researching for a long time
Son of Scott Randolph: OH MY GOD SHUT UP
Scott Randolph, becoming excited: WE UPDATED A TRANSPORTATION FAVORITE WITH AN ULTIMATE DESIGN AND BY CONVERTING A NORMAL-SIZED CAR INTO A SMALLER CAR YOU CAN NOW EXPERIENCE ALL OF THE SPACIOUS PEAR-SHAPED QUALITIES OF A CAR IN A PERFECTLY PROPORTIONED VEHICLE
several hours later, at dinner
Scott Randolph: HONEY, PERHAPS I CAN INTEREST YOU IN THIS “TRAVEL-SIZED” BOTTLE OF CHARDONNAY
Scott Randolph: ULTIMATE… BOTTLE-DESIGN

Tags: business, marketing, food, t.g.i. friday's, cupcakes

delicious, delicious taxes
Thu
31
January

“All I really want to do is make ice cream and pay taxes right now.”

Gus Rancatore, owner of Toscanini’s

,
by
posted at
8:58 pm EDT

toscanini’s TO-DO LIST, jan 31 2008

Replenish stock of Cuckoo For Coconut
Replenish stock of Drowning In Brownies
Replenish stock of Thriller In Vanilla
Replenish stock of Praline On Me
Replenish stock of Elmer Fudge
Replenish stock of Mild But Persistent Coffee
Replenish stock of Chocolate Is The Opposite Of Chocoearly
Pay $167,810 in outstanding taxes
Acquire “jimmies”

Tags: business, food, taxes, ice cream, toscanini's