working hard? or hardly worYOU HAVE BEEN TACKLED IN THE FACE.
San Diego Chargers running back and former league MVP, LaDainian Tomlinson, tackles his own workday while refueling on Campbell’s Chunky soup in the appropriately titled “Working Day” campaign ... “Hard-working men and women know that they can look to a soup like Chunky Beef with Country Vegetables to get satisfied with lean meat protein and hearty vegetables,” said Campbell’s Chunky soup Brand Manager Doug Brand.
...
“Working Day” is set in LT’s office—100 yards of grass in a packed stadium—where he’ll put in a hard day’s work facing run-ins with co-workers (defensive players), pleasing his boss (Coach Turner) ... not to mention getting noticed by the people ‘at the top’ (fans), all before he refuels on the lean meat protein in Chunky Steak ‘N’ Potato soup.
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From the notebook of: Campbell’s Chunky™ soup Brand Manager Doug Brand™
NOTES for LaDainian Tomlinson “Working day” campaign
LT = hardworking man
---> like at a job!
uhhhh
LT’s job should be compared to… other people’s jobs ???
YES
analogs needed:
LT -> average american worker
playing a game with a ball for money -> job
coach -> boss
stadium -> office
parking lot -> smaller parking lot
other football players -> co-workers whose job it is to leap on you and pin you to the ground
fans -> “people at the top” to whom you are presumably subordinate and yet they are the ones paying hundreds and thousands of dollars to watch you staple things or drive a forklift
goalposts -> the fax machine
cheerleaders -> pornography downloaded to office computer in folder misleadingly (and, on contemplation, incriminatingly) titled, “pictures of the kids”
celebratory halftime squadron of helicopters that fire real missiles at stuff -> the time Herb Accounts-Payable from accounting couldn’t get the vending machine to dispense a bag of skittles and instead knocked it over, incurring a hernia and creating a minor electrical fire
...
this idea is awesome
all that remains is to consult the campbells Chunky Checklist™ ad campaign checklist:
RELATABLE: CHECK
FOOTBALL: CHECK
‘HARDWORKING” EXCEPT WHEN IT COMES TO THE PREPARATION OF FOOD: CHECK