We took a brilliant and flavorful recipe for a cake and captured the essence of it in a smaller package. Cupcakes are something we’ve been researching for a long time and this recipe proved to be the ideal fit. We updated a childhood favorite with an ultimate recipe and by converting the cake into a cupcake our guests can now experience all of the powerful, tongue-tingling flavors of a cake in a perfectly portioned dessert.

The Randolph family home.
Son of Scott Randolph: Dad? Can I borrow the car for this afternoon? Some friends of mine are going to hit the golf course.
Scott Randolph: Mini-golf course?
Son of Scott Randolph: Ummm. Yeah, sure.
Scott Randolph: With mini-golfing, what you’ve got is a brilliant and dynamic sport, except that the essence has been captured in a smaller package.
Son of Scott Randolph: Yeah. Where are the keys again?
Scott Randolph: Mini-golfing updates a favorite and classic sport with an ultimate set of rules and regulations, and by converting the game of golf into mini-golf, you and your friends can now experience all of the thrilling, finger-fluttering exhilaration of a game of golf in a perfectly proportioned sport.
Son of Scott Randolph: I couldn’t find the keys in the basket near the door, so I’m assuming you have them.
Scott Randolph: Golfing is something I’ve been researching for a long time, and the rules and regulations of mini-golf
Son of Scott Randolph: DAD GIVE ME THE KEYS.
Scott Randolph, blinking abruptly, his voice falling an octave: Oh. Yes, I—yes. Here are the keys to your mother’s VW Beetle.
Son of Scott Randolph: The Beetle?
Scott Randolph: We took a brilliant and aerodynamic design for a normal-sized car and captured the essence of it in a smaller package. Normal-sized cars are something I’ve been researching for a long time
Son of Scott Randolph: OH MY GOD SHUT UP
Scott Randolph, becoming excited: WE UPDATED A TRANSPORTATION FAVORITE WITH AN ULTIMATE DESIGN AND BY CONVERTING A NORMAL-SIZED CAR INTO A SMALLER CAR YOU CAN NOW EXPERIENCE ALL OF THE SPACIOUS PEAR-SHAPED QUALITIES OF A CAR IN A PERFECTLY PROPORTIONED VEHICLE
several hours later, at dinner
Scott Randolph: HONEY, PERHAPS I CAN INTEREST YOU IN THIS “TRAVEL-SIZED” BOTTLE OF CHARDONNAY
Scott Randolph: ULTIMATE… BOTTLE-DESIGN

Tags: business, marketing, food, t.g.i. friday's, cupcakes