Of course, we’re going to need oil for many years, but instead of exalting that — with “drill, baby, drill” — why not throw all our energy into innovating a whole new industry of clean power with the mantra “invent, baby, invent?”

FULL LIST OF SLOGANS BRAINSTORMED BY THOMAS FRIEDMAN AS ALTERNATIVES TO “DRILL, BABY, DRILL”

SLOGAN: grill, baby, grill
PROS: could be construed as exhortation to install and use solar panels
CONS: more likely to be construed as exhortation to grill food using fossil fuels

SLOGAN: brill, baby, brill
PROS: the flatfish brill is a tasty and nutritious alternative to over-harvested fish higher in the food chain, such as tuna
CONS: “brill” is not a verb

SLOGAN: invent, baby, invent
PROS: is literally what Thomas Friedman thinks Americans should do regarding energy
CONS: near-horrific clunkiness demonstrates complete lack of understanding of what makes slogans memorable and successful

SLOGAN: trill, baby, trill
PROS: most scientists believe the musical technique of trilling does not have an adverse effect on the environment
CONS: this slogan has no cons

Tags: politics, republicans, energy, brill, rudy giuliani, grilling, krill, thomas friedman, drill, baby, drill