Political strategists and pollsters are on the hunt for the “soccer moms’’ and “Nascar dads’’ of 2008, the blocs of swing voters with enough clout to turn the tide in the presidential race.

Pollsters haven’t yet popularized catchy labels for key demographic groups, like the minivan-driving suburban “soccer moms’’ deemed crucial in 1996.

There is one group that’s up for grabs and could swing the election to Democrat Barack Obama or Republican John McCain: women in their 50s and 60s without a college education.

from the desk of GEOFFREY GARIN POLLING ENTERPRISES LTD.
addressed to All Employees; Garin, Geoffrey
regarding 50-69 non-college-educated female demographic naming contest

People!  It’s time to put it to A VOTE!!  Below are the top submissions for the naming contest for the demographic of women aged 50-69 and lacking a college education.  Rank three or more.  THE FUTURE OF CATCHY DEMOGRAPHIC NAMES IS IN YOUR HANDS!!?

___ mini-golf aunts
___ bowling aunts
___ field hockey aunts
___ non-GRE-taking grandmas
___ higher levels of obesity and cigarette addiction mothers-in-law
___ great-grandmas unfamiliar with a cappella
___ high school field hockey aunts
___ “Marge”

Tags: politics, barack obama, john mccain, checklists, polling, demographics, higher levels of obesity and cigarette addiction mothers-in-law, "marge"